Amazon.com - A Giant of E-commerce Essay -- Business Management Studie

Amazon.com - A Giant of E-commerce EXECUTIVE SUMMARY Electronic commerce industries that make â€Å"e-commerce† possible are growing at breakneck speed, altering not only how Americans, but also the global marketplace produces, markets, and acquires goods and services. In the e-commerce industry, it is generally agreed that Amazon.com provides one of the best business model â€Å"benchmarks† today. Amazon.com came online in the summer of 1995 with a mission to use the Internet to transform book buying into the fastest, easiest and most enjoyable shopping experience possible. According to their home page Amazon.com â€Å"since the summary of 1995 our customer base and product offerings have grown considerably, millions of people in more than 220 countries have made Amazon.com the leading online shopping site.† When you visit Amazon.com, you can buy books, music, videos, and more--by a click of the mouse. While the company has yet to turn a profit, they have revolutionized e-commerce by making customer interaction and feedback part of their brand image. Amazon’s method is to create a â€Å"community† of consumers. Much of their products speaks for themselves, so the customer feedback provides an objective measuring stick for the integrity of Amazon’s services. Individuals may express their opinions on all available products. Promoting such favorable business environment Amazon hopes to reinforce awareness and confidence in e-commerce customer population, as well as encouraging best practice among competitors. Amazon’s competitive threats come from other e-commerce, Web sites like: Walmart.com, Barnes & Noble.com, Ebay.com, etc. Amazon knows that customers are sensitive to product quality and price, and personal information security so at Amazon.com they can expect to benefit from all three offerings. Amazon.com has a world-class management team led by Mr. J effrey P. Bezos founder and company’s Chairman of the Board and Chief Executive Officer. He has exceptional knowledge of the industry. As stated in the home page new release â€Å"On a single Saturday in July, 100 airplanes and 9,000 trucks delivered more than 250,000 copies of "Harry Potter and the Goblet of Fire" to customers,† providing the hottest kid’s book faster than local bookstores. This action clearly shows the powers of our suppliers and buyers. Amazon.com is committed to customer satisfaction despit... ...C. (2001). Amazon to cut product offerings, drop layoff clause. Internet News. Retrieved April 1, 2001 from the World Wide Web: http://www.internetnews.com/ec-news/article/0,,4_578031,00.html. Chait, M. (2001). Amazon releases preliminary q4 highlights. Internet News. Retrieved April 1, 2001 from the World Wide Web: http://www.internetnews.com/ec-news/article/0,,4_554311,00.html Cox, B. (2001). Amazon tops in online ad spending. Internet News. Retrieved April 1, 2001 from the World Wide Web: http://www.internetnews.com/ec-news/article/0,,4_534171,00.html Cox, B., Chait, M. (2001). 1,300 layoffs at Amazon. Internet News. Retrieved April 1, 2001 from the World Wide Web: http://www.internetnews.com/ec-news/article/0,,4_580621,00.html Stepankowsky, P. L.(1998). Cyberspace hits the real world. Retrieved April 1, 2001 from the World Wide Web: http://www.bus.utexas.edu/~west/wwwboard/messages/90.html#followups http://www.ecommerce.treasury.gov.au/ http://www.cordis.lu/esprit/src/ecomcom.htm http://www.spectrum.ieee.org/index.html http://www.ce.cmu.edu/GreenDesign/research.html http://investor.cnet.com/investor/news/newsitem/0-9900-1028-8139066-0.html?tag=ltnc Amazon.com - A Giant of E-commerce Essay -- Business Management Studie Amazon.com - A Giant of E-commerce EXECUTIVE SUMMARY Electronic commerce industries that make â€Å"e-commerce† possible are growing at breakneck speed, altering not only how Americans, but also the global marketplace produces, markets, and acquires goods and services. In the e-commerce industry, it is generally agreed that Amazon.com provides one of the best business model â€Å"benchmarks† today. Amazon.com came online in the summer of 1995 with a mission to use the Internet to transform book buying into the fastest, easiest and most enjoyable shopping experience possible. According to their home page Amazon.com â€Å"since the summary of 1995 our customer base and product offerings have grown considerably, millions of people in more than 220 countries have made Amazon.com the leading online shopping site.† When you visit Amazon.com, you can buy books, music, videos, and more--by a click of the mouse. While the company has yet to turn a profit, they have revolutionized e-commerce by making customer interaction and feedback part of their brand image. Amazon’s method is to create a â€Å"community† of consumers. Much of their products speaks for themselves, so the customer feedback provides an objective measuring stick for the integrity of Amazon’s services. Individuals may express their opinions on all available products. Promoting such favorable business environment Amazon hopes to reinforce awareness and confidence in e-commerce customer population, as well as encouraging best practice among competitors. Amazon’s competitive threats come from other e-commerce, Web sites like: Walmart.com, Barnes & Noble.com, Ebay.com, etc. Amazon knows that customers are sensitive to product quality and price, and personal information security so at Amazon.com they can expect to benefit from all three offerings. Amazon.com has a world-class management team led by Mr. J effrey P. Bezos founder and company’s Chairman of the Board and Chief Executive Officer. He has exceptional knowledge of the industry. As stated in the home page new release â€Å"On a single Saturday in July, 100 airplanes and 9,000 trucks delivered more than 250,000 copies of "Harry Potter and the Goblet of Fire" to customers,† providing the hottest kid’s book faster than local bookstores. This action clearly shows the powers of our suppliers and buyers. Amazon.com is committed to customer satisfaction despit... ...C. (2001). Amazon to cut product offerings, drop layoff clause. Internet News. Retrieved April 1, 2001 from the World Wide Web: http://www.internetnews.com/ec-news/article/0,,4_578031,00.html. Chait, M. (2001). Amazon releases preliminary q4 highlights. Internet News. Retrieved April 1, 2001 from the World Wide Web: http://www.internetnews.com/ec-news/article/0,,4_554311,00.html Cox, B. (2001). Amazon tops in online ad spending. Internet News. Retrieved April 1, 2001 from the World Wide Web: http://www.internetnews.com/ec-news/article/0,,4_534171,00.html Cox, B., Chait, M. (2001). 1,300 layoffs at Amazon. Internet News. Retrieved April 1, 2001 from the World Wide Web: http://www.internetnews.com/ec-news/article/0,,4_580621,00.html Stepankowsky, P. L.(1998). Cyberspace hits the real world. Retrieved April 1, 2001 from the World Wide Web: http://www.bus.utexas.edu/~west/wwwboard/messages/90.html#followups http://www.ecommerce.treasury.gov.au/ http://www.cordis.lu/esprit/src/ecomcom.htm http://www.spectrum.ieee.org/index.html http://www.ce.cmu.edu/GreenDesign/research.html http://investor.cnet.com/investor/news/newsitem/0-9900-1028-8139066-0.html?tag=ltnc