A Marketing Strategy for Nestles Milo Essay example -- Business Mana

A Marketing Strategy for nestles milo maizeOverviewIn this brief I am going to discuss the mainstay features of my marketingmix and create my marketing strategy by utilise the information attainedfrom my beat analysis, PEST analysis and a combative Audit. I amgoing to choose an bea of the harvest-festival (Nestles milo maize) that I feel needsimproving and improve it. To achieve this Im going to use the fourPs to meet the objectives of Nestle and the needs of customers.I have chosen to improve the packaging (the crossing situationor of themarketing mix) because I believe that it is inadequate in character reference andit is the area that could give Milo that competitive edge. also if Imgoing to promote it in the UK through advertisements and publicityalactivity it behavior should be at its optimum.The Marketing MixAll businesses need a marketing mix to achieve its marketingobjectives. The marketing mix refers to the factors know as the fourPs* Product* Place* bell* Pr omotionIn marketing, product refers to both goods and profit. equitables arephysical objects, such as sports clothing, home entertainmentequipment or food and drink. Services adopt a combination of skills,information or entertainment, such as football game match, use of aswimming pool or a dramatic art production. There are three criticalfactors to consider when developing a product* Product characteristics* Position of the product within the product vitality cycle* Brand image of the productWithout one of these three factors the product will non sell to itspotential. Product characteristics like the brand are very essentialwhen developing a product. Branding is the process that gives aproduct or service a distinctive identity with the declare oneself of creating aunique image that will make it easily acknowledgeable and separate fromits competitors. For example, in blind tests 51 per cent of people like Pepsi. However, when customers can see the brand that they aredrinki ng, 65 per cent vocalise that they prefer Coca-Cola. What these 65per cent of people are in fact saying is that they prefer the brandrepresented by the Coca-Cola image preferably than the product itself.Place involves the location and availability of a product or serviceand the method by which it is distributed to consumers. If a productor service is not accessible to potential customers, then no matterhow sound it has been priced and promot... ... be anadvantage to Milo because as stated in my grind analysis Sponsorshipthrough sporting events shows that Milo has an opportunity to expand.I would (a summation) like to promote the product Milo in the UK because itis stated in my SWOT analysis that Promotion hasnt been done in theUK and as a result of this competitors should have a competitive edgeover Milo. Also stated in my free-enterprise(a) Audit Currently no onward motionin the UK suggests that product awareness is minimal. The onlypromotion available to the UK on Milo is w ebsites Websites promotionis available to the UK as stated in my Competitive Audit. This maynot help the sale of Milo as it does not state in my CompetitiveAudit. This may not help the gross sales of Milo as it does not state wherepeople may be able to purchase the product. An opportunity that maysave money for Milo is by using advertising methods from Australia asMilo have Good sponsorship and adverts in Australia as stated in theCompetitive Audit. A wrong of this is that the UK populationmay prefer a different kind of promotion to those of Australia henceif promotion is not done correctly competitors will gain a competitiveedge over Milo.