Analyse The Macro Environment Of British Airways`s Electronic Commerce

Analyse the large Environment of British Airways` Electronic Commerce2006Analyse the large Environment of British Airways` Electronic CommerceEvery companionship in the air lane industry is greatly influenced by a large f whole of macroeconomic factors , everywhere which the attach to has no arrest The factors of the macroeconomic surround in many ways look the judicature s success , because they have a duncical daze on all of the club s activitiesMacro environment of e-commerce is influenced by intimately of the macro factors which have an impact on traditional trading operations . yet , it is br slightly different from macro environment of fastness operations because it is more dependent on mingled proficient potpourris and competitors innovations . Besides , macro environment of e-commerce is greatly influence d by transnational factors , because users of meshing are located all over the gentlemans gentleman and they can buy many products and services onlineBritish Airways generally depends on macroeconomic conditions not only in the UK which is its domestic help foodstuff , but also in other countries of the universe , because it has customers in various countries . Online services are gaining more and more richness in the operations of the company due to their change magnitude revenues . British Airways performance is greatly influenced by any events which sham come out in different countries , such as changes of government , downturn of economy , changes in consumers preferences and their level of income , change in consumers demographics . The company urgencys to devote maximum financial aid to the digest of all of these factors because they have significant influence on tourism and nation s desire to travel by airplanePESTEL analysis for British Airways e-commerce is represent in table 1 . It is life-and-d! eath for understanding of the impact of macro environment in which the company functions . The major factors of macroeconomic environment which have a deep impact on the operations of the company include semipolitical , economic , complaisant , technological , environmental , and legal factors . These factors need to be interpreted into consideration by the management of the company .

Factors which are committed with e-commerce and would not be present in traditional ancestry models are highlightedPoliticalCurrent legislation set airlinesEuropean / supranational legislation developmentGovernment policies regulati ng airlinesWars in sealed parts of the worldPolitical restraint of travelling to certain countriesEconomicChanges in taxation which could affect the endure of airline ticketsChange in the exchange rate ofChanges in the legal injury of oilChanges in price of Internet in various countriesChanges in consumer incomeEuropean economy trends which could abate the number of passengers travelling by airplanesAppearance of pertly competitors offering correspondent services SocialCurrent lifestyles of consumers and possible changes in themConsumer urinate patternsConsumer demographicsConsumer travelling patternsTerrorismNumber of Internet usersNumber of consumers shopping for airplane tickets onlineNumber of crimes connected with e-commerce (number of hackersTechnologicalCompeting engineering science development in airlinesInnovation potential of competitors in airline e-businessIntroduction of current technologies in e-commerceIntroduction of new software and hardware to the mark etE-securityEnvironmentalEcologyPollution conditionsL! egalDevelopments...If you want to get a extensive essay, order it on our website: OrderCustomPaper.com

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